The Budweiser Wassup Super Bowl Commercial is one of the most iconic ads in advertising history. It first aired during the 2000 Super Bowl and quickly became a cultural phenomenon. The ad features a group of friends on the phone, saying "Wassup" to each other in a comical and exaggerated way. The ad was so popular that it spawned numerous parodies and even a movie.
The Origin Story
The Budweiser Wassup Super Bowl Commercial was created by the ad agency DDB Chicago. The agency was tasked with creating an ad for Budweiser that would resonate with young beer drinkers. The concept for the ad came from an inside joke that the ad agency's creative team had been using for months. They would answer the phone by saying "Wassup" and then laugh about it. The joke eventually made its way into the ad.
The Impact
The Budweiser Wassup Super Bowl Commercial had a huge impact on pop culture. The phrase "Wassup" became a catchphrase that was used by people all over the world. The ad won numerous awards, including a Cannes Grand Prix award. The ad's success also helped to solidify Budweiser's position as one of the top beer brands in the world.
The Parodies
The Budweiser Wassup Super Bowl Commercial spawned numerous parodies. Some of the most famous parodies include a version featuring the characters from the movie Scary Movie, a version featuring the characters from the TV show The Simpsons, and a version featuring the characters from the TV show South Park. The parodies helped to keep the ad relevant long after it had aired.
The Legacy
The Budweiser Wassup Super Bowl Commercial has left a lasting legacy. It is still considered one of the best Super Bowl ads of all time. The ad's impact on pop culture cannot be overstated. The phrase "Wassup" is still used today, almost 20 years after the ad first aired. The ad is a testament to the power of a well-crafted ad campaign and the impact that it can have on society.
The Reboot
In 2020, Budweiser released a reboot of the Wassup ad. The ad featured the same characters from the original ad, but this time they were all on video chat. The ad was released during the COVID-19 pandemic as a way to encourage people to check in on their friends and family. The reboot was well-received and showed that the Wassup ad still has relevance today.
Conclusion
The Budweiser Wassup Super Bowl Commercial is a classic ad that will never get old. It is a testament to the power of a well-crafted ad campaign and the impact that it can have on pop culture. The ad's impact on society is undeniable, and it will continue to be referenced and parodied for years to come.